With a two-stand display that cut a discernible view at this year’s Investing in Africa Mining Indaba 2020, AECI Mining used the premier mining investment show to demonstrate how – through a combined solution – it can provide the mining industry with efficient mine-to-mineral solutions.
AECI Mining reports a very successful exhibit and fruitful engagements with key stakeholders at the recently-ended Investing in Africa Mining Indaba, which took place from 3-6 February in Cape Town.
The company’s brand launch was the main theme of its exhibit this year, supported by a bold two-stand display. The integration of the AECI Mining Pillar, which was formed to find ways of harnessing the energy provided by AECI Mining Explosives and AECI Mining Chemicals as a means of optimising the mining value chain at large, was the main message.
Marketing and Communications Manager for AECI Mining, Michelle le Roux, says the new AECI brand has rejuvenated the group’s position in the mining industry. “We are excited about the impact of our new brand in the market. It supports our strategy to position AECI Mining as the first choice in the market when it comes to explosives and chemicals,” says Le Roux.
Edwin Ludick, MD of AECI Mining Explosives, says the Mining Indaba offered AECI Mining a great platform to engage with key stakeholders from Africa. “Meetings with key decision makers and ministries afforded us the opportunity to form new relationships and strengthen existing ones. Our presence at the exhibit enforces our message to the market that we as the new AECI Mining Pillar is equipped to provide the market with efficient mine-to-mineral solutions,” explains Ludick.
“We had a lot of positive feedback from customers and the market at large, which demonstrates our impactful presence in the mining industry. The brand integration has been well received and we are excited about what this holds for the future,” adds Ludick.
Ludick adds that some of the key discussions at the show included business development strategies, new market entry planning and ways to optimise existing operations and value-add.
“By providing a combined solution to the market, we are optimising on opportunities with our customers and growing our footprint globally. Through our combined effort, we are also increasing our impact on digitised mining by focusing on future technologies that will provide our customers with efficient processes and optimised outcomes,” says Ludick.
Responding to this year’s Mining Indaba theme “Optimising Growth and Investment in the Digitised Mining Economy”, Ludick says innovation is key to ensuring continued market relevance and customer satisfaction. The integration of the AECI Mining Pillar is aligned with the Group’s mission to keep its operations on the frontier of technology through the delivery of ground-breaking innovations; to offer state-of-the-art technological solutions to clients; and to operate sustainably, without harm to people, the environment and the communities in which the group operates.
“To meet the changing needs and challenges of the mining industry, AECI Mining operates on the ideal of partnering with its stakeholders and customers to bring into realisation the products and services they require to take the mining industry into the era of digitalisation and smart mining,” concludes Ludick.